Our Sabo Story
Timeless and dreamy, each collection is shaped by intentional, exclusive pieces, inspired by our unique community — from conception to production.
Where It Began
SABO was founded in 2011 by Brisbane best friends and sister-in-laws Thessy and Yiota. They started out with a simple fashion-blog-turned-online-store, through which they sold a mix of customised vintage pieces and local wholesale labels. Before they knew it, they switched their business model from wholesale clothing to offering 100% exclusively designed items under their brand Sabo Skirt.
SABO is now a curated collection of clothing, shoes, swimwear, sleepwear and formal wear all designed in-house and exclusively sold by SABO.
“There were styles on the market that we loved to wear, but nothing that was affordable for young 20-year-old women, so we decided to fill that gap and offer exactly what we were looking for.”
Thessy & Yiota
SABO founders
Our Values
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Individuality
Exclusive pieces, designed to be worn your way — celebrating self-expression, personal style, and the beauty of standing out.
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High Standards
From concept to final stitch, we are uncompromising in quality, fit, and finish. The details matter, and we design with longevity in mind.
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Authenticity
Built by founders who still shape the brand today, SABO remains hands-on and community-driven, creating with intention, honesty, and a genuine connection to who we are.
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Creativity
Inspired by travel, art, sun-soaked moments, and our founders’ Greek heritage, creativity sits at the heart of every collection and campaign.
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Confidence
We design pieces that empower women to feel effortlessly confident, comfortable, and themselves — through all stages and phases of life.
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Originality
From distinct prints, to thoughtful silhouettes, and exclusive in-house designs, originality is what sets SABO apart.
Work With Us
Join SABO and be part of a creative, female-founded team, where individuality, innovation, and elevated style shape everything we do. With our HQ in Brisbane and retail stores throughout QLD and NSW, we’d love to hear from you.
Our Designs
